1. Rambling: How long does it take you to say what you do?
If you don’t get your message across quickly, you won’t get it across at all.
There’s just too much competition for attention. Use power verbs to describe
how people profit from your purpose. Try to be on point at all time.
2. Waiting for the phone to ring: Can you tell if someone you gave your
business card to will call you? No. You have no control if they will follow-up.
Make it a priority to get the other person’s contact information, walk away
with a smile, and then you are confident of a follow up.
3. Not telling Enough: A lot of people assume that their customer knows how
much they care about them, so they won’t go elsewhere. People don’t know how much
you care until you can show them or tell them and keep doing that repeatedly.
4. Assuming:
Many people are culprit of this, when they want to know something about their
customers they just assume they know what they wanted instead of asking, next
time you feel like bringing a product to the market ask the customers what their
needs are instead of assuming.
5. Not Reading the Client: Recall the last time you were engaged
in conversation with someone and they looked over your head for someone or
something more interesting. Did you feel slighted? Gypped? Nothing kills a
marketing moment more than simple rudeness. The remedy? Be receptive to the
encounter with good eye contact. If you drift from the conversation, ask a
question. You’ll be rewarded with interest, rather than a rude reputation.
6. Shying away from speaking: “Marketing is talking to a passing
parade.” Parades come to you in the form of committee colleagues and project
partners. You briefly bond, and then move on. How do you keep that relationship
without straining your current commitments? Here’s how: show what you know.
Right now, write down one concept you enjoy in your work. For me, it’s
“marketing is easy and you can do it too.” Now write down the rewards people
miss when this concept is absent from their lives.
7. Putting up an Attitude: Do you feel you’ve earned it all? Do
you feel it’s time for your clients to come to you? Unless you provide the only
talent for a particular need, think again. Options are everywhere. Feeling
entitled will trap you. You won’t act. Instead, put attitude aside and share
yourself. Share through your actions, messages and outreach. You’ll be
memorable. You’ll be marketing.
8. Over focusing on Facts: Facts can distract from your message.
Stories, on the other hand, impact. With a story, your listener is nudged to consider
his or her own personal life. The next time a fact leaps to your tongue, switch
to a simple sentence with “I was thrilled when a reader called to say he or she
was able to….” This simple approach invites them to think “that reminds me of
when I…” or “that reminds me of John. I’ll tell him about this.
What do you think about this article please? +Remi Dairo +Linda Ikeji
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