How To Create A Successful Marketing Plan Part 1

Marketing plans are an imperative part of starting any business. They are used as a blueprint for mapping out the manner in which you will be able to achieve your business goals. A marketing plan is not only necessary for new businesses, as it can be used to help existing programs incorporate the strengths their company currently enjoys in an effort to implement necessary changes or improvements.

A marketing plan can be implemented for a new product or service in which case it is meant to pull together all of the needed elements for an effective marketing start. It is important to have a marketing plan so that you can determine where you are, where you are headed, and how you will get there. It is especially important to have a marketing plan so that you can submit it for things such as loan considerations. As a whole, you should see your marketing plan as a process for which you have a team whole goal is keeping it simple, developing a time-frame, providing feedback, implementing necessary revisions, and remaining consistent with the mission statement.

Reason for Having a Marketing Plan

Your marketing plan is a small subsidiary of your business plan. The business plan is responsible for spelling out what your business does and does not do as well as the ultimate business goals. It is more than merely marketing as it discusses your locations, financing, staffing, and strategic alliances. It also includes your vision. Overall, think of the business plan as the cornerstone for your business. For new marketing or business measures, you need to alter the business or marketing plan. Your business plan should encourage an environment where your marketing plan can grow, thus both should reflect well on one another.

Components

There are many components to a marketing plan. The first component is a mission statement. Following this should be an executive summary. After the executive summary should be an internal or external analysis. You should include objectives after this point, followed by marketing strategies. Once you have determined your marketing strategies you should identify your resources, an implementation plan, a marketing budget, and evaluation methods.

Mission Statement

The mission statement should contain a clear description of the organizational identity, for what the business is meant, as well as which results your organization seeks. The mission statement should do more than just describe who is a part of the organization. It should reflect upon the internal and external perception in a manner which is understood by all. The mission statement should speak to what drives the organization and how things are accomplished within the organization. Overall, the mission statement should be simple.

Executive Summary

The executive summary acts as an overview which is readable and concise and summarizes the main objectives of your marketing plan. The internal analysis provides the background of the company, the current states, future directions, current resources, as well as the strengths and weaknesses of the company. The external analysis includes the economy, the demographics, trends, competition, and target markets. As far as opportunities and threats are concerned, you should understand that the environment will produce both. You should estimate the probability therein based on severe to not severe, as well as likely to very unlikely.

The Executive Summary should be brief, a single page, and located at the front of the marketing plan. It should use short sentences, bullet points, as well as bullet points for the major issues. It should spell out what someone reading your marketing plan needs to know in order to make sense of it all. The summary should provide readers with a concise description of the upcoming plans for your company while also boiling down your main thoughts. Generally, this summary is written after the completion of the marketing plan.

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Transforming Your Business Part 2

I hope what you read in part 1 really helped somehow. We have been getting a lot of feedback positive ones. So thank you for staying tuned.
Now for part 2

7) Follow Up 
It's one thing to get a "best buyer," what is your program for keeping them? Once every twelve weeks, think about how you can better follow up with customers and with organizations to build better and better relationships. The most successful businesses have extremely strong relationships with their customers and the surrounding community.

Is your follow up planned out or is it up to each individual to do what they think is best? A measure of planning equals a great deal of results. Spend an hour every 12 weeks on this important area. That may not seem like enough time, but how much time are you spending on it now? Start with an hour. The reason most people don't' really change their organization for the better is because they try to do big things. Ultimately, the longest journey begins with but a single step. It's the little steps that equal the big result. Get started with only an hour per week.
+Hope Eno +Olu Joseph +Lifebuilders Nigeria +Nigeria Info FM +rita oladiran 

8) Time Management
Your productivity and the productivity of your staff can double and triple if you become more and more organized. Plan your days more effectively, and you will be amazed at how much more you can get done. We have developed a program entitled "The Six Steps To Time Management." This was developed studying dozens of time wasting time management courses. Time management shouldn't take a lot of time. Once every 12 weeks, sit down with your staff to develop more and better procedures for time management. You can get our help here but with or without us, YOU have work to do on this area.

9) Goal Setting
Institute regular goal setting for yourself and your staff. Goals direct us; provide us with higher results, because they focus on results. Goal setting is highly proactive, versus reactive, which is how most businesses function. Look at each of the 12 competencies once every three months (12 weeks) and set out some goals for each. Have goals to increase your monthly new customer tally. Institute goals for improving productivity, etc.
+Bello Banky +BBC News +Dele Ayo Bankole 

10) Traits Of Overachievers
You must institute ideal behavior and motivate yourself and your staff to try and overachieve. What kind of behavior would be above and beyond the call of duty? What would make all your customers feel particularly special? Eventually, by working with your staff, you might develop as many as ten traits of overachievers and those traits can be posted for all current and new employees as you grow and evolve. Make it clear to everyone the behavior that is expected from them.
+Channels Television +CNN International +ekeocha chijioke 

11) Hiring and Motivating
Once you establish these traits of overachievers, as mentioned above, you now have the foundation by which to hire and motivate your staff. In the future, look to hire people who are more apt to behave like overachievers. When we put adverts in the newspaper for new staff, we end our ads with "we don't hire backgrounds, we hire superstars." We've built a program like this and you can make use of it to hire sales people or we can do that for you at a fraction.

This ad attracts some unusual people, but it also attracts some very bright superstar performers who might not have the ideal background, but who adapt very, very quickly and also end up outperforming people who might have the perfect traditional background. Additionally, if you want to motivate certain behavior, think about ways to reward said behavior. Run contests and give bonuses when certain behavior is performed as desired. A quarterly bonus of #5000 costs you very little, and can result in #50,000 in new business if your entire staff gets behind a year long push to increase customer purchasing.
+Remi Dairo +Debola Oyefeso +Dare Oluwasanmi 

12) Understanding The Sales Process
If you analyze the steps that a customer goes through in order to make a decision to purchase, and then you break down those steps, and focus on improving them, you will become better and better at that process. In every field there are steps that a person goes through in order to make a decision to purchase. What are the steps that your customers go through in order to make a decision to purchase your types of products or services? How can you improve your ability to enhance each of these steps? Break it down and work on it once every 12 weeks. You will absolutely, positively improve if you do this. +Peter Adebayo +Allison Ernest +Adebola Oni +Gbenro Adegbola +atofaratiz@yahoo.co.uk

If you consistently approach each of these areas, at least one hour per week, forever, you will experience an ever-improving organization that becomes bulletproof in the face of the massive change and onslaught of commercial clutter.

Thanks.

Joy Akinlolu.

P.S Our August Newsletter is out! In this issue we discussed different topics that will supercharge your business and make you outsmart and outsell your competitors. This issues include:
One Important Concept That will Kill Your Business If You don't Have It, But Will Make You Super Successful If you do.
Cage Your Money Or Allow It To Cage You!
How To Maximize Your Business For Better Result! and many more. All for free, but you have to request for a copy  and you will get an hard copy for free!

P.S.S. Are you a serious Entrepreneur, Really Need To Move Your Business easily and Outsmart Your MARKET. But you are ready to do what it takes. then you need to reply this mail now Or send a txt to 08032241926 now.

Transforming Your Business Four Maximum Result Part 1

This is just for you, apply it and see your business grow.

1) Skill Enhancement Through Training

Most people do not take the proactive time, on a regular basis, to engage in the three P's. When you do, your business improves on all fronts, and so do your skills. But this cannot happen with you working alone, trying to fill in your people casually here or there. Whether you have one part time employee, or three thousand, in order to build a great team in which everyone is on the same page, you must involve your staff in the process.

Tell your staff that you want more and better procedures, policies and plans on how to improve the business and make it run better. If you want a business that can run without you, you need a policies and procedures manual. Most would think this is a daunting task, but i'll show you how it can be done easily and in only one hour per week.

Building a "three P's" manual will enable you to grow your business more effectively. Look at each area of skill necessary to run a business, choosing one small item or area at a time, and then look at what type of training and/or how the three P's might make the area improve. There are also many different ways to help people learn. Find which ways work best with which individuals. Again, i can show you dozens of ways to implement anything, but with or without my help, YOU need to be proactively attempting this on your own.

2) Strategy Vs. Tactics

This single area of competency could be the most important of all. Most executives  are so tactical that they don't even understand strategy, even when it is painstakingly explained to them. To understand this important competency is to multiply all of your marketing abilities without spending a kobo.

"Strategy" is the overall impact, the ultimate position that you would like to have in the market. "Tactics" are the things that you do to achieve that position. Every tactical interaction (meeting with a customer or any other situation where you come into contact with current or potential customers) can be a significant strategic opportunity. Every tactic (an advert, a direct mail piece, a trade show, a sales call) can be a significant strategic opportunity. The question becomes, do you have an ultimate position in mind, first as a company and second, for each particular strategy?

Let us give you a few ideas here. Here's a great strategic position to which any company could hope to aspire: "To be the best known, most trusted and respected company in your target market." If that is your overall goal, than you have to ask what your tactics do to achieve this important goal. If your salesperson is simply trying to make a sale, then they are operating tactically.

If you can think strategically, then you must be asking yourself "what's the most I could hope to accomplish with each tactic?" If your answer is: "To make a sale," then you will always be chasing the sale of the day, and NOT building anything sustainable. For example, let's list other objectives you could achieve with the same tactic, given the right thoughts, plans, policies and procedures:

1. To build in brand loyalty so they ALWAYS want to buy from us whenever they need our type of product or service.
2. To generate referrals from every current, past and new customer. To do this you must have highly motivational policies, plans and procedures built into each aspect of your tactical deployment.
3. To be respected above all our competitors. Again: great goal, but what are you doing at the tactical level to have THIS actually occur?

I could give you at least six more additional strategic objectives for each tactic, but the point is that you need to be thinking and acting strategically so that your tactics maximize.

Meaning, if you place an ad in a newspaper or magazine to attract new customers, does that ad appeal to the broadest possible audience?

One hour every 12 weeks, think about strategy versus tactics. Take a look at your tactics, and think about how much more you can accomplish with each. Look at everything in your business, from the way the phones are answered to using your brochure, to the education process with customers. These are all "tactics." Strategy is what you do with each one of these tactical opportunities in order that every situation is maximized.

3) Get Customers

Once every 12 weeks, think about new and different ways that you can attract customers. But don't just act randomly; see if you can add ideas to what's working now. And then try adding a few more ideas to attract customers. Just by sitting around talking about this, by having the objective to think of more ways to get customers, you will begin to develop ideas. Most companies only deploy a handful of ways to attract customers (how many can you think of right now? Six? Ten?) I have developed more than 30 ways 

4) Effective Presenting

You must keep focusing on your presentation skills and the presentation experience. What will make you more and more effective at communicating? What will make every communication experience more effective? Studies show that 85% of all motivation is optically stimulated. Can you build some visual aides that will help you communicate more effectively? What are the rules for putting on a great presentation? If you own a retail store, how do you present yourself? If you're in business to business or business to consumer, have you looked at what really attracts people to your business and how you present yourself? Visuals are critical. If you COULD do a formal presentation to sell to customers, what would it contain? How many times have you looked at this area? How about looking at it at least one hour every three months (12 weeks)?

5) Master The Telephone

The telephone is your best weapon for getting more business from current customers. What policies procedures and plans can you add that will more effectively utilize this important device? Look at every way the telephone is used in your organization and list what the current procedures are and how they are implemented. Then set about improving them. Also, how can the telephone be used for area six, below?

6) The 12 steps To Capture Your Best Buyers

Get in front of as many "buyers" of your service as you can. What is your program to help you get more and more exposure with potential and current buyers? We recommend that you build a special program for (what we call) your "best buyers," and then work on them regularly. No matter what business you are in, there are always better buyers rather than all buyers. Focus on your best buyers and your business will grow much more dramatically than it ever will by focusing on "all" buyers. Why? Because there are fewer best buyers than there are all buyers and that means it's even cheaper to focus on them than on all buyers.

This works better than you can imagine. We have a fabulous program in this area that can help any business virtually double sales in 12 to 15 months flat. We call it "Your Future 100 Sell." Who are your dream clients? Do you have a special program just for them? Build it and they will come

Here you are for part 1, please drop your comment if this article is helpful to you, more importantly please apply it.+adesojiadegbulu 

 

Joy Akinlolu.