If you need some help in identifying your own particular, follow this step and you will end up putting together a powerful USP (Unique Selling Proposition)
Try this little exercise:
On a sheet of paper, write down this sentence:
“Most businesses in my industry do_____________. But what we do is _______________.”
As the blank spaces suggest, I want you to write in whatever it is that sets you apart from others in your same line or field of practice – what YOU do that they don’t or can’t do.
That’s your Unique Selling Proposition.
Very simple you say! but very powerful too.
What do you think?
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