Transforming Your Business Four Maximum Result Part 1

This is just for you, apply it and see your business grow.

1) Skill Enhancement Through Training

Most people do not take the proactive time, on a regular basis, to engage in the three P's. When you do, your business improves on all fronts, and so do your skills. But this cannot happen with you working alone, trying to fill in your people casually here or there. Whether you have one part time employee, or three thousand, in order to build a great team in which everyone is on the same page, you must involve your staff in the process.

Tell your staff that you want more and better procedures, policies and plans on how to improve the business and make it run better. If you want a business that can run without you, you need a policies and procedures manual. Most would think this is a daunting task, but i'll show you how it can be done easily and in only one hour per week.

Building a "three P's" manual will enable you to grow your business more effectively. Look at each area of skill necessary to run a business, choosing one small item or area at a time, and then look at what type of training and/or how the three P's might make the area improve. There are also many different ways to help people learn. Find which ways work best with which individuals. Again, i can show you dozens of ways to implement anything, but with or without my help, YOU need to be proactively attempting this on your own.

2) Strategy Vs. Tactics

This single area of competency could be the most important of all. Most executives  are so tactical that they don't even understand strategy, even when it is painstakingly explained to them. To understand this important competency is to multiply all of your marketing abilities without spending a kobo.

"Strategy" is the overall impact, the ultimate position that you would like to have in the market. "Tactics" are the things that you do to achieve that position. Every tactical interaction (meeting with a customer or any other situation where you come into contact with current or potential customers) can be a significant strategic opportunity. Every tactic (an advert, a direct mail piece, a trade show, a sales call) can be a significant strategic opportunity. The question becomes, do you have an ultimate position in mind, first as a company and second, for each particular strategy?

Let us give you a few ideas here. Here's a great strategic position to which any company could hope to aspire: "To be the best known, most trusted and respected company in your target market." If that is your overall goal, than you have to ask what your tactics do to achieve this important goal. If your salesperson is simply trying to make a sale, then they are operating tactically.

If you can think strategically, then you must be asking yourself "what's the most I could hope to accomplish with each tactic?" If your answer is: "To make a sale," then you will always be chasing the sale of the day, and NOT building anything sustainable. For example, let's list other objectives you could achieve with the same tactic, given the right thoughts, plans, policies and procedures:

1. To build in brand loyalty so they ALWAYS want to buy from us whenever they need our type of product or service.
2. To generate referrals from every current, past and new customer. To do this you must have highly motivational policies, plans and procedures built into each aspect of your tactical deployment.
3. To be respected above all our competitors. Again: great goal, but what are you doing at the tactical level to have THIS actually occur?

I could give you at least six more additional strategic objectives for each tactic, but the point is that you need to be thinking and acting strategically so that your tactics maximize.

Meaning, if you place an ad in a newspaper or magazine to attract new customers, does that ad appeal to the broadest possible audience?

One hour every 12 weeks, think about strategy versus tactics. Take a look at your tactics, and think about how much more you can accomplish with each. Look at everything in your business, from the way the phones are answered to using your brochure, to the education process with customers. These are all "tactics." Strategy is what you do with each one of these tactical opportunities in order that every situation is maximized.

3) Get Customers

Once every 12 weeks, think about new and different ways that you can attract customers. But don't just act randomly; see if you can add ideas to what's working now. And then try adding a few more ideas to attract customers. Just by sitting around talking about this, by having the objective to think of more ways to get customers, you will begin to develop ideas. Most companies only deploy a handful of ways to attract customers (how many can you think of right now? Six? Ten?) I have developed more than 30 ways 

4) Effective Presenting

You must keep focusing on your presentation skills and the presentation experience. What will make you more and more effective at communicating? What will make every communication experience more effective? Studies show that 85% of all motivation is optically stimulated. Can you build some visual aides that will help you communicate more effectively? What are the rules for putting on a great presentation? If you own a retail store, how do you present yourself? If you're in business to business or business to consumer, have you looked at what really attracts people to your business and how you present yourself? Visuals are critical. If you COULD do a formal presentation to sell to customers, what would it contain? How many times have you looked at this area? How about looking at it at least one hour every three months (12 weeks)?

5) Master The Telephone

The telephone is your best weapon for getting more business from current customers. What policies procedures and plans can you add that will more effectively utilize this important device? Look at every way the telephone is used in your organization and list what the current procedures are and how they are implemented. Then set about improving them. Also, how can the telephone be used for area six, below?

6) The 12 steps To Capture Your Best Buyers

Get in front of as many "buyers" of your service as you can. What is your program to help you get more and more exposure with potential and current buyers? We recommend that you build a special program for (what we call) your "best buyers," and then work on them regularly. No matter what business you are in, there are always better buyers rather than all buyers. Focus on your best buyers and your business will grow much more dramatically than it ever will by focusing on "all" buyers. Why? Because there are fewer best buyers than there are all buyers and that means it's even cheaper to focus on them than on all buyers.

This works better than you can imagine. We have a fabulous program in this area that can help any business virtually double sales in 12 to 15 months flat. We call it "Your Future 100 Sell." Who are your dream clients? Do you have a special program just for them? Build it and they will come

Here you are for part 1, please drop your comment if this article is helpful to you, more importantly please apply it.+adesojiadegbulu 

 

Joy Akinlolu.