This is a rather short but very powerful information that you must not miss, so if you are ready why not read on and after do leave your comment, i think you will have something to say.
If you
have a consumable, repeat-sale product or service, set up a regular monthly, quarterly,
semiannual, or annual contact strategy, based on testing.
Let's say you have a product or
service your customers should replace two to six times a year. You can send out
a letter every month or quarter in which you acknowledge their Importance as a
preferred or valued customer. Tell them a bit about what is going on in their
Industry or in your business, and make them a preferential offer -- a better
price, or a special combination package not available to new customers.
Be the first to approach them
about new products you are willing to reserve for them, if they'll call
you, come in, or send back the card if you use one. By "working" that
customer and repeatedly communicating with him/her, you can stimulate more
reorders.
How many more? Every situation is
different, and you must test various approaches to find the ones that produce
best, but by regularly working your customers, you can usually pull from 20% to
300%additional
business. People are silently begging to be acknowledged, Informed, given
advance opportunities and led to action.
It doesn't matter what business
you're in, this concept works equally well anywhere. The point is, follow up
and test new versions against your control approach.
So here we are, what do you think about this article? Remember to share this with your friends
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