HOW TO BECOME A TRUE ENTREPRENEUR

Can i tell you a Bitter truth?

 This truth is so powerful that it has the capacity to change completely your business future. 

 As a business person you are either a proprietor or an entrepreneur. Tragically, shockingly, but truthfully - something like 95% of all small business owners function as proprietors - not entrepreneurs. First a definition is important 

WHO IS A PROPRIETOR?

A proprietor is a business owner who adds nothing meaningful to the business category they address.  For example: A restaurant that does the same thing much the same way every other one does it---adds little (if any) real value to the marketplace - other than (maybe) convenience of location and Price.

Certainly in this case the owner is relying on the market expanding to embrace his or her offerings, but they don't make the experience any better. They don't redefine the concept. They don't innovate the product/service offering. It's just another  restaurant. 

WHO IS A TRUE ENTREPRENEUR?

A true entrepreneur is a business owner committed to continuously innovating - innovating how they conduct business, and what they offer, innovating the experience people encounter, innovating the way the product/service gets delivered/presented, innovating the product/service itself. 

The proprietor merely does what has been done by thousands before others. They don't try to create a new satisfaction, experience or consumer demand. All the proprietor does is hope they can tap into existing demand. 

An entrepreneur creates something new, creates new experiences, new satisfaction, new definition of what they do. Entrepreneurs create something different - more exciting, more satisfying, more desirable or valuable to the market. 

Which one are you? The choice is yours!